AdRoll is primarily a global self-service online marketing platform that is best known for remarketing and retargeting and is headquartered in San Francisco, 美国.
For Brand 广告商 and 广告公司 that use AdRoll can access our inventory via our 公司Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
AdRoll is one of our largest integrated advertising and retargeting partners, both in volume and breath ie the number of brands run by them across our inventory. Adroll offers brand advertisers access users across any device, 应用程序, 或浏览器, with access to more than 500 ad exchanges, including native inventory like Google, Instagram, 脸谱网, 和推特.
Depending on the SSP integration, we support the following 媒体类型: Display, Mobile and Native. We support both Deals and 开放交流 buying via AdRoll.
AdRoll Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across HJC黄金城. AdRoll has pre negotiated with HJC黄金城 to have Programmatic Deals. Deal 针对 options available; HJC黄金城, Private Marketplaces / Deal IDs, Programmatic Packages.
We run a 2nd Price Auction with AdRoll. AdRoll定价不同, dependent on numerous factors such as Ad Size, 位置, 设备, Cookie Age and User Recency to name a few. When determining your target AdRoll定价, do your research to understand what your Max Bid should be.