为你的亚马逊商店做广告

在HJC黄金城, we run many ad campaigns that drive consumers to our clients’ 网站, 电子商务站点, 或者社交媒体档案.

But what about bypassing your eCommerce store entirely to send consumers straight to your Amazon store?

As Amazon continues to dominate the eCommerce world, many brands are opting to sell their items on Amazon to cover more sales channels. Let’s consider some advantages to advertising your Amazon storefront.

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什么是亚马逊店面?

An Amazon storefront is a shop that brands can set up on Amazon’s platform. Storefronts are also known as Brand Stores. They are hosted by Amazon and make it easier for consumers to shop specific catalogs of different brands that they enjoy.

In general, an Amazon storefront looks a lot like any DTC website out there. It makes it possible for sellers and vendors to sell their products and value proposition through the Amazon platform.

In addition to selling via your Amazon storefront, brands can also use their storefronts to promote new products, 提高品牌知名度和忠诚度, 增销, 并抢走竞争对手的流量. Setting up a storefront is free and available to any registered brand out there.

But what exactly are the advantages of advertising one’s Amazon store instead of their actual eCommerce store? 本质上, it comes down to the power Amazon has over consumers and the opportunities Amazon presents to brands.

这个品牌的优势是什么?

There are many benefits to directing your ads to your Amazon store or product page. 开始, you’re opening a new channel to potentially target a new target market. So many people shop on Amazon, so the opportunity is definitely there.

Keep in mind that we’re not talking about advertising on Amazon itself. 而, we’re talking about programmatic targeted advertising on blogs, 搜索结果页面, 网站, 社交媒体, 等. The point is that you can opt to advertise your Amazon storefront in addition to (or instead of) your eCommerce website. 在HJC黄金城的经验, we’ve found that our clients received an outpouring of new sales just from focusing on advertising their Amazon product pages or Amazon store fronts.

这对消费者有什么好处?

Consumers definitely benefit from being sent to brands’ Amazon storefronts. 开始, they are already very used to buying on Amazon, since it dominates the eCommerce market so heavily.

Just as well, most consumers have an Amazon Prime membership. This membership is relatively inexpensive and provides free, fast shipping on most items sold on the platform. 因为很多人都有亚马逊Prime服务, it makes sense why they would want to make most of their consumer goods purchases on the platform.

如何建立一个亚马逊店面

If you haven’t yet set up an Amazon shop, now is the time to give it a shot. Setting up a shop is easy if you follow these quick steps:

  1. Review your eligibility for Amazon Brand Registry.

  2. 注册亚马逊品牌注册. This might take a few days to get approved. 你需要你的官方品牌名称, 注册商标数量, your manufacturing and distributing country, 和产品类别.

  3. Design your storefront via Seller Central. We recommend keeping things simple and easy to navigate, especially if you sell a wide range of products.

  4. 提交你的商店进行评论. This may also take a few days to get approved.

  5. Once your store has been approved and is live, you can start adding products to your inventory.

Now that your storefront is live, it’s time to start advertising your Amazon store and products.

针对 Amazon Consumers with HJC黄金城

在HJC黄金城, we can handle any targeting technique of your choice– including Amazon shopper targeting. We use a wide range of targeting techniques to direct consumers right to where they are already used to shopping. We can use Contextual Target, 配方针对 or Audience Segments and more !

Just as well, we can run ads to your main storefront as well as individual product pages. HJC黄金城 can also run multiple types of creatives. By advertising your Amazon storefront with HJC黄金城, we’ll be able to help you reach multiple target audiences across multiple channels. 这种类型的定向广告是有效的!

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让HJC黄金城开始 ! 

Let the HJC黄金城 team walk you through all the options available to ensure that your Food, 超市, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, 甲方数据 and Programmatic elements.

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